o p t i m a l v i e w i n g .
POWtv is a virtual viewing station created by POW Film Fest for discovering stories told by women and non-binary filmmakers to provide an alternative to the played out motto: Netflix and Chill.
C R E D I T
Creative Direction: Nora Colie | Art Direction & Design: India Myers | Trailer: Lucky Day | Trailer music: Alex Lilly | Motion graphic: Stefan Harder
POWtv launched in July 2020 in response to the sanctioned quarantines around the world due to COVID-19. The collection curated 31 films and shorts screened over the last two years of the POW Film Fest showcasing work that features women and non-binary filmmakers from across the world, including the United States, Great Britain, Turkey, Sweden, New Zealand, Italy, Israel, Greece, Czech Republic, Canada, Australia and Argentina.
I was brought on to create a logo and illustration for the launch artwork. I explored multiple logo options before we landed on the perfect one that was bold and evocative while still having a soft, rounded form; echoing the organic shapes within the illustration. I developed an illustration style reminiscent of art deco. The illustration mirrors itself to frame the POWtv logo and the technicolor palette used within the artwork adds a vibrant modern twist.